As a brand art director based in CHINA, I specialize in solving business problems through thoughtful visual storytelling. My approach blends artistic expression with strategic design, transforming abstract brand values into emotionally resonant visual identities.

With a solid foundation in brand identity, logo design, and packaging, I bring years of experience navigating both independent and collaborative projects. Whether working with in-house teams or external partners, I emphasize structured workflows, clear communication, and design precision to ensure every visual choice serves a brand’s deeper purpose.

Beyond the studio, I find inspiration in art, sports, literature, and cultural exploration. To me, creativity is sustained not only by skill, but by a genuine curiosity about the world and a commitment to personal growth.