ArmorPro is a 3C mobile accessory brand from Japan, known for its functional and tech-driven products. But I wanted it to stand for more than just “protection” — to embody a quiet, unwavering sense of fearless that inspires trust.

At the start, I redefined the brand’s core values: Fearless｜Protection｜Clarity. Based on this, I developed a visual system using bold typography and graphical elements symbolizing exploration, impact, and the unknown — reinforcing a sense of strength and technology.

I also contributed to the design of the brand’s website, shaping its emotional tone and digital presence. The system was extended to lifestyle merchandise and a full set of custom stickers inspired by Japanese visual culture.

ArmorPro is more than a product — it’s a visual expression of courage, protection, and cross-cultural resonance.